09
Apr2018
The more product knowledge you have, the more inclined you will be to share it. But telling isn’t selling. Avoid the temptation to spew. Ask this question instead. What question? The one you’ll learn in this week’s knowledge bite at the 1:04 marker. Send the MP3 to your sales team and encourage them to ask this question to a prospect this week. And ask them to bring that story to the sales meeting. Education without action is entertainment.
