Chris Lytle

Chris Lytle has conducted nearly 2300 seminars throughout the English-speaking world. A gifted speaker and the best-selling author of The Accidental Salesperson, Chris has inspired hundreds of thousands of salespeople. He posts a fresh new audio sales idea on this website every week. You can grab a free sample here. Email it to your sales team. They can get world-class sales training on their smart phones.



People buy the way you sell before they buy what you sell. Your salespeople need to have what Lee Salz calls “personal value differentiation” so customers are eager to do business with them and not just your company. Make sure they know how to make that happen.
June 17, 2019Chris Lytle


Every successful salesperson needs a system for being more productive. David Allen, author of Getting Things Done: The Art of Stress Free Productivity discuses his system with me over the next two weeks. His system changed my approach to time and productivity management. And because you can implement it with a few pieces of paper or Microsoft Word, it’s less expensive than buying an expensive planner. Let me know what you think of this content. Email me at
June 6, 2019Chris Lytle


I interview Business by Phone expert Art Sobczak about his “cleansing question.” This is an idea you can use now to move prospects forward or move them out of your sales pipeline. It’s brilliant, simple and very effective.
May 28, 2019Chris Lytle


Want your salespeople to be better closers? Share this special Instant Sales Training session with them today.
May 20, 2019Chris Lytle


Jack Falvy wrote, If you don’t have a call objective to close on, you’re not selling, your visiting.” Salespeople who visit rarely get invited back for a second meeting. Find out how to making pre-call objectives automatic and practice doing this in your next sales meeting using the three questions I provide on slide #2.
May 13, 2019Chris Lytle


In this session, I draw from Cash Nickerson’s book Listen Like a Martial Artist. Cash thinks too many salespeople go into a sales call with their “swords drawn,” when they need to go in with “minds like water.” He shares a great question to ask and why you and your salespeople should be asking it a lot.
May 6, 2019Chris Lytle



Instant Pre-Meeting Prep

There is a guy who specializes in helping salespeople use Google to do better and quicker pre-meeting planning. His name is Sam Richter and I share a few of his ideas in this Instant Sales Training session. I’ve used Sam’s 3 x 5 Meeting Prep idea twice today. I recommend that you make your sales meeting all about prepping for the most important meeting of each salesperson’s day using the idea in the audio knowledge bite and the extra credit PDF.
April 30, 2019Chris Lytle


Steve Chandler wrote 17 Lies That Are Holding You Back. In this interview, Steve talks about the biggest lie we tell ourselves and, then, reveals a way to think about the word “no” that nobody ever told you before. Two powerful ideas to make this week’s Instant Sales Training discussion riveting.
April 22, 2019Chris Lytle



When Warm Prospects Go Cold

You’ve had a great meeting and even gotten to the proposal stage. Then, the client quits returning calls and emails. Could you have done anything differently? One sales expert says you should have “pre-closed” the prospect before making the proposal. Find out what that means and how to do it.
April 15, 2019Chris Lytle


Salespeople who think they have to “handle” and “overcome” objections to make the sale often increase buyer resistance. There’s a kinder, gentler and more effective way to deal with buyer objections. Take a few minutes to listen and see if you agree.
April 8, 2019Chris Lytle