Chris Lytle has conducted nearly 2300 seminars throughout the English-speaking world. A gifted speaker and the best-selling author of The Accidental Salesperson, Chris has inspired hundreds of thousands of salespeople. He posts a fresh new audio sales idea on this website every week. You can grab a free sample here. Email it to your sales team. They can get world-class sales training on their smart phones.
People buy the way you sell before they buy what you sell. Your salespeople need to have what Lee Salz calls “personal value differentiation” so customers are eager to do business with them and not just your company. Make sure they know how to make that happen.