Category: Blog


The more product knowledge you have, the more inclined you will be to share it. But telling isn’t selling. Avoid the temptation to spew. Ask this question instead. What question? The one you’ll learn in this week’s knowledge bite at the 1:04 marker. Send the MP3 to your sales team ... Read More
April 9, 2018Chris Lytle


Let Chris show you how to not only help your sales team but how to help yourself via the tools and Knowledge Bites on Instant Sales Training.
March 15, 2018Chris Lytle


Out now via Amazon in both Paperback and Kindle, Chris Lytle's new book 23 Shockingly Simple Sales Ideas is the perfect companion for sales people new and old alike. These ideas are easy to implement and execute and can have a immediate impact on your bottom line. These are some of ... Read More
February 5, 2018Chris Lytle


Welcome. This is the webinar that shows you exactly what it means to “sell smarter, not harder.” Download the PDF with the handout and worksheets mentioned in the session. Print it out and ACT on what you learn in this fast-paced, highly detailed session. Double Your Billing Without Doubling Your Efforts ... Read More
January 10, 2018Chris Lytle



Rethinking Rejection

Selling is a contact sport. Are you and your salespeople getting roughed up enough? Maybe you all need a few more “noes” in order to get some very profitable “yesses.”
December 18, 2017Chris Lytle


My unique ability is extracting and boiling down the big idea in a book or video into its 2-1/2 to 5 minute essence. Sales managers download this fresh sales training content for their sales meetings. These training concepts are packaged as MP3 files so managers can send to the team ... Read More
December 28, 2016Chris Lytle


How long is a “Got-a-minute?” meeting in your office? I’m guessing it’s more than a minute. Shoot, I remember a “Got-a-second?” meeting that lasted an hour and a half! Salespeople ask you for a minute whenever they have a fire for you to put out for them. Maybe you have trained your reports that you’re willing ... Read More
October 11, 2016Chris Lytle


Those little words, “Hair is not a requirement” did wonders for my self-esteem. I worry that Donald Trump’s self-esteem is tied up in appearances rather than substance.
October 5, 2016Chris Lytle


“Quit making calls.” Not the sort of sales advice you expect from a book that purports to tell you how to sell more. But it’s sound advice. I vividly recall the day I came to that conclusion. I had been retained as a sales consultant for a firm that needed one. I ... Read More
September 18, 2016Chris Lytle



It Worked for Me

When I was I boy, I listened to “Our Changing World” most every morning on WCLT-AM in Newark, Ohio. Earl Nightingale’s 5-minute program ran every weekday morning at 7:25 AM. It was sponsored by the Park National Bank forever. When I went to work at WCLT in 1972, I found out that ... Read More
August 10, 2016Chris Lytle