Chris Lytle

Chris Lytle has conducted nearly 2300 seminars throughout the English-speaking world. A gifted speaker and the best-selling author of The Accidental Salesperson, Chris has inspired hundreds of thousands of salespeople. He posts a fresh new audio sales idea on this website every week. You can grab a free sample here. Email it to your sales team. They can get world-class sales training on their smart phones.

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February 22, 2016Chris Lytle

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February 16, 2016Chris Lytle

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I picked up The E-Myth: Why Most Businesses Don’t Work and What to do About It in the St. Louis airport. I read it on the flight home. Few business books have moved me to tears, but Michael Gerber’s book did. Shortly thereafter, Sarah and I signed up for a seminar with Michael Gerber. We sent in our $5,000 fee and flew to San Francisco for the three-day event. The book was better than the seminar. However, I still  remember two things about the seminar: There was an earthquake on the second day. The seminar kept right on going. Gerber made a statement  that made me mad. Then, it made me change my whole way of looking at business. He said, “There are no people problems. There are only management problems. And most management problems are systems problems. If you have weak people, you need stronger systems.” From time to time, I talk to managers who tell me, “Chris, it’s hard to find good salespeople today.” They say things like, “Chris, people just don’t want to work hard anymore.” Well, we know what people do want. Daniel Pink describes it in Drive: The Surprising Truth About What Motivates Us. Here’s a quick summary from his website: When it comes to motivation, there’s a gap between what science knows and what business does. Our current business operating system–which is built around external, carrot-and-stick motivators–doesn’t work and often does harm. We need an upgrade. And the science shows the way. This new approach has three essential elements: Autonomy – the desire to direct our own lives. Mastery— the urge to get better and better at something that matters. Purpose — the yearning to do what we do in the service of something larger than ourselves. It’s best to keep that in mind if you want to keep your people. And keep them motivated. If you believe you have people problems, ... Read More
February 15, 2016Chris Lytle

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February 9, 2016Chris Lytle

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February 2, 2016Chris Lytle

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January 25, 2016Chris Lytle

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Your Success Process

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January 18, 2016Chris Lytle

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January 11, 2016Chris Lytle

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January 4, 2016Chris Lytle

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I know. I know. 1984 has come and gone. But sometimes you need to act like Big Brother when it comes to your salespeople and their customers. Here’s how to do that the right way: I went to a seminar when I was a new sales manager. The speaker said that sales managers should call every customer once a quarter and ask them one question: What can we do to provide you with better service? So I started doing it. And I learned a lot about my sales team and their professionalism — or lack thereof, in certain instances. This habit also kept me connected to the customer when there was salesperson turnover. It also gave me plenty of sales meeting fodder. The longer you keep up the habit, the better the answers you will get because your prospects and customers know you are going to be calling. Ask, “What could we do to provide you with better service?” And truly listen to the response. Your customers will tell you things that will help you coach your team better and give you insight into how your people are really doing in the field. I have passed this idea along to many sales managers over the years. One of them was Mike Varney. Mike called a customer and asked the question. He received the following reply. “In order to provide me better service, you would have to get a salesperson from your company to call on me,” said the customer. It turns out the salesperson wasn’t making the calls he’d reported. It might be nice to know a little thing like that, too. Every salesperson that is actually doing his or her job will be glad you are calling their customers. It shows that someone else at your company cares. And what sales pro wouldn’t want to get helpful advice on how to keep the customer happy? Sure, you could spend two weeks creating a ... Read More
January 1, 2016Chris Lytle